Resources Library by ANA

The growing need for advice on how to integrate market strategy, product development and internal marketing

The business of market research has been slow to appreciate the need to define our clients' marketing problems before we look for market solutions. When at long last we seem to have realized this, we must be very careful not to view these problems as...

Catalogue: Seminar 1988: Business To Business Research

Author: J. S. Thune

June 15, 1988

Trends in international research

This paper aims at describing the trends in international research for the next decade. It gives first a description of the current situation, which is examined from two points of view: 1. The demand which is growing; 2. The supply.The trends in...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Jean Bigant

June 15, 1988

PC-based research in Europe and the USA now and after 1992

The topic of my paper, PC-based research in years to come, invites dreaming: talking about research based on the Personal Computer makes it easy to enter the no man's land between dream and reality, that land where cost per interview declines with...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Dirk Huisman

Company: SKIM

June 15, 1988

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research

Author: Peter J. Jackson

June 15, 1988

Summing up and a look into the future from a manufacturer’s point of view

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Irene Reuter

Company: Procter & Gamble

June 15, 1988

New market research instruments through the application of high technologies

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

New market research instruments through the application of high technologies (German)

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

Authorisation and regulation

Practically all types of industries have started as private business. But only a few have remained absolutely free. The usual case is that certain types of restriction and introduced by trade organisations, by local authorities, or more often, by the...

Catalogue: ESOMAR Congress 1987

Author: Bjarke Fog

September 1, 1987

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mary Goodyear

June 15, 1987